Hidden keywords are designed to help Amazon customers find the products they are looking for. As Amazon is the biggest name when it comes to selling products online, the competition is very fierce.
To claim your share of the market you will need to ensure that your product is showing up in the searches. This can be done using hidden keywords!
Keywords are essential to ensure that you are including the right words and phrases so that your product shows up in the relevant searches.
The titles, features, and descriptions will need to be optimized, but you will also need to consider the hidden keywords to make sure that you get the most traffic possible to your product.
This article will give you all the information you need on hidden keywords, what they are, and how they work. Let’s dive in!
What Are Hidden Keywords?
Hidden keywords are words that are associated with your product that are not written in the title of the product or the description. They are often known as backend keywords.
These keywords are usually the queries that a customer enters into the Amazon Search bar when they are searching for a product.
These are any words that are related to the product that are not listed anywhere else on the product. Synonyms should be listed as hidden keywords, or they can be generic terms.
These keywords will need to be provided to Amazon in the information that you give to help boost the discoverability of your product.
Amazon’s hidden keywords are not just search terms for your products. They are referred to as ‘search terms’ in the Amazon UI.
What Should You Think Of Amazon Keywords As?
The best way to determine how to use Amazon keywords is to consider how you might source the keywords for your products.
You should consider listing the following as the title or description of a product:
- Size
- Brand
- Type of product
- Colors
- Pattern
If you can’t get all of this information in the title, then place it in the product description.
The hidden keywords will be different to the above information about the product, instead, you will want to use terms that will lead customers to your product who haven’t provided the information that is in the title or product description.
For instance, if you are selling a pair of shoes, you may want to use the hidden keywords of ‘slip-on evening shoe under $50’.
Amazon will offer you a few examples of hidden keywords that you can use for your product, but you will want to come up with some for yourself to increase the chances of your product being found by customers.
How To Choose Amazon Hidden Keywords
Choosing the hidden keywords on Amazon is fairly difficult. Many blogs provide you with some support in choosing the best hidden keywords. You can use Google Keyword Planner or Ubersuggest to help you get a few ideas and starting points.
While these tools are great to use to help you get started, it is also a good idea to use data from Amazon and your listings to get the most effective hidden keywords. As search results on Amazon are slightly different from Google, this is a great way to ensure that the results are the most effective.
When you are choosing your hidden keywords on Amazon, you will need to make sure that you don’t include any inaccurate information or misleading information about your product. You also cannot include any promotions, subjective claims, or profanity.
When uploading your hidden keywords you will need to use a single space to separate the terms. You don’t need to add any commas or semicolons.
This means that when you review some of the hidden keywords for a product, it will look like a long line of nonsense.
It is also advised that you use a logical order with your keywords, ensuring that the most relevant keywords are first on the list.
Hidden keywords are quite difficult to add because it is hard to think of enough search terms to upload.
Should You Update The Hidden Keywords?
It is a good idea to update the hidden keywords regularly to keep up with impressions and queries on Amazon. This will make it more likely for your product to show up on a search results page, making it more likely that your product will be purchased.
If some of the terms that you have submitted are not relevant, then replacing them and resubmitting the hidden keywords is a good idea.
How Do You Add Keywords On Amazon?
When you have chosen your hidden keywords, you will then need to add them to your product. To do this, follow the steps below. These instructions will tell you how to add the hidden keywords on a per-product basis.
- Log in to the Seller Center on Amazon and click on the Inventory tab.
- Locate the ‘edit’ button on the right-hand side of the screen, and select it.
- Then, you will see the ‘offer’ tab. You will want to click on ‘keywords’ to open the hidden keywords section.
Adding hidden keywords can take a long time. However, if you are uploading a large number of products, it is a good idea to have a team of content writers adding in these for you. If not, you will want to settle into this task as it can take a long time.
How To Ensure Your Hidden Keywords Have Been Added?
The only way to ensure that the hidden keywords have been successfully added is by carrying out random spot checks. This is a manual process that has to be carried out on each product.
To do this, you will want to wait at least 24 hours after you have submitted your hidden keywords to ensure that it has been updated. You will then need to copy a group of the hidden keywords and search for this on Amazon.
If the product appears, this means that the keywords have been updated. Try this a few times with different groups of hidden keywords.
If a product listing doesn’t appear, there may have been an error. You might want to consider redoing the keywords to make sure they show up.
The system for adding and adjusting hidden keywords on Amazon is quite difficult.
Final Thoughts
This article should have given you all the information you need on Amazon’s hidden keywords, what they are, and how they are used.
You should now have a detailed understanding of how to add hidden keywords to your product and generate more traffic to your products.
While the hidden keywords take a while to add to the products, they are well worth the effort. This is especially true if you continue to update this, ensuring that you look at which keywords are effective and which aren’t.
